About Us
University Sports Art helps collegiate athletic programs drive revenue, engage stakeholders, and support student-athletes through custom art, merchandise, and NIL program management.
Our Story
USA was born from a simple idea: that the power of art can elevate and enrich the world of sports. Founded by industry veterans with a shared passion for creativity and athletics, our company has evolved from its roots in fine art curation to become a full-service agency dedicated to helping professional athletes and teams build and preserve their legacies.
Our Approach
At USA, we believe that every athlete has a unique story to tell. Our approach is rooted in a deep respect for the hard work, dedication, and passion that define the athletic experience. We combine this appreciation with a commitment to artistic excellence and integrity, creating works that are both visually stunning and emotionally resonant.
Through close collaboration with our clients, we develop bespoke strategies that align with their individual goals and values. Whether you're looking to build your personal brand, create exclusive merchandise, or preserve your legacy for generations to come, we have the expertise and the vision to help you achieve your objectives.
Our Team
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Jeff Lewis
President
With decades of experience as a sports photographer and visual storyteller, Jeff brings a keen eye and a deep understanding of the athletic journey to every project. His work has been featured in major publications and exhibitions around the world.
Jeff Lewis
Creative Director
As the founder of Victory Fine Arts, Les provides strategic guidance and industry insights to help Athlete Legacy Arts stay at the forefront of the sports and art worlds. His entrepreneurial spirit and passion for innovation continue to drive our company forward.
Ivory Tabb
VP of Talent and Brand Partnerships
A former collegiate athlete and experienced sports marketer, Ivory leads our NIL program management and stakeholder engagement initiatives. Her deep understanding of the college sports ecosystem and commitment to student-athlete success make her an invaluable asset to our team and our clients.
ELEVATE YOUR
PROFESSIONAL
PROGRAM
Schedule a consultation to discuss how University Sports Art can help you achieve your goals.