About Us
University Sports Art helps collegiate athletic programs drive revenue, engage stakeholders, and support student-athletes through custom art, merchandise, and NIL program management."
Our Story
University Sports Art was born from a passion for showcasing the power and beauty of collegiate athletics. With roots in the world of fine art curation, our company has evolved to become a comprehensive partner for universities looking to celebrate their athletic legacies, engage their communities, and empower their student-athletes.
Our mission is to help collegiate athletic programs thrive in the modern era by providing innovative, creative solutions that drive revenue, build brand affinity, and create unforgettable experiences for fans and supporters. From custom art installations and merchandise to NIL program management and stakeholder engagement, we offer a full suite of services designed to elevate the impact and influence of college sports.
Our Approach
At University Sports Art, we believe that every collegiate athletic program has a unique story to tell. Our approach is rooted in a deep respect for the traditions, values, and aspirations of our partner institutions, and a commitment to helping them achieve their goals in a rapidly evolving landscape. Our team brings a wealth of experience and expertise to every project, from artistic creation and program design to strategic planning and revenue generation.
We work closely with our clients to develop customized strategies that align with their specific needs and priorities, whether that means creating a one-of-a-kind art installation for a new stadium, launching a merchandising program to drive revenue, or building a comprehensive NIL education and management platform to support student-athletes. By combining our passion for college sports with our knowledge of the art world and the business of athletics, we deliver solutions that are both visually stunning and commercially successful.
Our Team
Our all-star lineup of award-winning photographers, museum-level artists, and former athletes turns unforgettable collegiate moments into revenue-generating art and merch—elevating programs, donors, and student-athletes in one bold stroke.
Angel Rivas
Chief Operating Officer (COO)
A seasoned business development executive with experience at AEG, Angel oversees operations and strategic partnerships at USA. His extensive background ensures efficient project execution and robust collaborations with athletic departments and alumni.
Ivory Tabb
VP of Talent and Brand Partnerships
A former collegiate athlete and experienced sports marketer, Ivory leads our NIL program management and stakeholder engagement initiatives. Her deep understanding of the college sports ecosystem and commitment to student-athlete success make her an invaluable asset to our team and our clients.
Les Steinberg
CEO & Founder
A pioneer in animation and fine art, Les brings decades of experience turning iconic stories into collectible visuals. At USA, he channels that vision into celebrating collegiate sports legacies through art, building powerful partnerships that elevate fan pride and alumni engagement.
Jeff Lewis
Advisor, Industry Relations
An acclaimed sports photographer formerly with the Associated Press and LA Rams, Jeff provides USA unparalleled industry insights and connections. His experience capturing major sports events translates into authentic, impactful partnerships and compelling sports art projects.
Austin Rich
VP of Talent and Brand Partnerships
A strategic sales leader with a background in sports marketing, Austin spearheads USA’s sales and partnership efforts. His dynamic approach fosters strong connections with athletic departments and alumni, converting USA’s innovative offerings into impactful revenue opportunities.
Sally Walsh
Chief Creative Officer
An Oxford-educated art historian, Sally directs USA’s creative vision, curating premium, museum-quality art collections. Her expertise merges historical significance with contemporary trends, creating memorable experiences that celebrate collegiate athletic legacies.
Vincent Castelli
Fine‑Art Reproduction Partner
Principal of Castorelli Studios, Vincent unites 3‑D concept artistry with museum‑grade printing, producing archival canvases and bespoke reproductions that elevate every USA artwork and activation.
Heather Field
Promotional Products Partner
Counder and President of Logo Link, Heather channels 28 years of SWAG expertise into inventive, on‑brand merchandise—from rapid‑turn bulk orders to one‑of‑a‑kind pieces—boosting USA's events, employee engagement, and brand visibility..
Jerry Brandow
Contracts & Legal Advisor
With extensive experience in sports and entertainment law, Jerry manages all contracts, licensing, and NIL compliance for USA. His meticulous legal strategy supports innovative, risk-managed initiatives and robust, secure partnerships.
Clarence Sanon
Strategic Consultant
Co-founder of GLG Studio and former leader at Faire and Just Cities Institute, Clarence brings expertise in multicultural marketing, strategic branding, and DEI initiatives to the USA. His impactful storytelling significantly broadens USA’s cultural resonance and fan community engagement.
Tryston Williams
Creative Director
Co-founder of GLG Studio and accomplished designer and illustrator with experience from Lyft and 740 Project, Tryston directs visual storytelling at USA. His extensive creative background in fashion, art, and digital media ensures campaigns resonate deeply with modern sports culture, driving fan engagement and loyalty.
ELEVATE YOUR
COLLEGE
PROGRAM
Schedule a consultation to discuss how University Sports Art can help you achieve your goals.